Scientific experiments

Test hypotheses about core psychological processes, and create promising interventions.

EXAMPLE

Women are just as likely as men to compete for opportunities when they don’t have to self-nominate. Conclusion: automatically consider every eligible candidate for promotion, not just those who opt-in.

Randomised controlled trials

The gold standard for unearthing causality: does this change actually make a difference?

EXAMPLE

Tested against business-as-usual job descriptions. JDs with clear signposting of part-time and job-sharing options attracted 50% more applicants and 19% more women to senior roles.

Frameworks

Behavioural science frameworks help us bring a deep understanding of human behaviour into everything we build.

We use Fogg’s Framework of Behavioural Change to craft recommendations and nudges that create long-lasting behaviour change.

Benchmarks

We collected hundreds of benchmarks and comparisons for your location & industry, from the goverments’ census data, industry leaders, charities and think tanks.

We’re building a database of diversity & inclusion, so we can provide you with targeted insight into how you compare to your peers

Data science

Uncover basic truths about human decision-making by looking at patterns in large datasets.

EXAMPLE

Examining a university’s actual hiring decisions uncovered that the odds of hiring a minority candidate are nearly 0 when they are the lone woman or ethnic minority. The chance shoots up to 50% when there was at least 30% of them in the hiring pool.